What do you do?

You pull out your phone and open up your Bic Concert Lighter app.

What you get is a full-screen image of a Bic lighter -- you can choose from several designs, including Astrology, Flick my BIC, Geometrics and Tattoos. You then "flick" the lighter by touching the screen (with appropriate sound effect) and you get a flame. Dip your smartphone down to the left or right, and the flame moves (as a real one would) to stay upright.

The Bic Concert Lighter is available for the iPhone, iPod and BlackBerry Storm as well. Bic includes with its app a warning that children shouldn't play with lighters -- even virtual ones. The warning adds that this application "should only be used by adults 19 years of age or older."

Because they may try to light a virtual cigarette with it?

Androidika